Domino and the Scavenger Hunt

Recently, we finagled free passes to a screening of Tony Scott's latest, Domino. That it was being marketed to an urban audience became abundantly clear when we arrived at the AMC Kabuki at San Francisco's Japantown. Bag search? Check. Extra security? Check. Hip hop playing through a separate soundsystem in the hall? Check. Hip hop and R & B stars present in the film? Check. The movie itself was dressed up Hollywood masala and not particularly memorable. Nice summary from Ain't It Cool:

Its biggest problem is that we can never see what the hell is going on. Every image Scott uses is toyed or tinkered with. Sped up or slowed down. Every shot is washed out colors, grainy images, or littered with those stupid flashes of light in the background, that would pose a problem to people with epilepsy. Tony Scott needs to just chill out for a little bit. Calm down. Take some Ritalin. Or a Xanax. And call his brother in the morning or something. Domino is so hyper-stylized it makes Oliver Stone look like Gus Van Sant. The other problem is that the film lacks a heart. It’s all sizzle and no steak. What’s the story really about? Three misunderstood misfits who join forces to eliminate the bad guys of the world? Why did Domino want to be a bounty hunter so badly? And why should we root for them? At no point in the film did Domino, Ed, or Choco feel like a hero.

We left when the film began showing diagrams on screen to explain the plot points. That's diagrams with a "d" complete with pictures and arrows. I kid you not! There's only so much dumbing down you can take.

Anyway, the most interesting part of the evening was prior to the screening. In the theater, an MC got up and asked for three volunteers to come onstage. Four folks (three guys and a girl) l did the bumrush. The MC then asked them to go on a scavenger hunt inside the theater. They had to find the following:

  • A large shoe
  • A quarter dated 1994
  • A Palmpilot
  • An old movie ticket
  • A $100 dollar bill

The prize was a pair of tickets to an auto show. The person who collected the most items from the list would win. Of course, nobody parted with a 100 dollar bill! Or a palmpilot. But they did find folks willing to give up shoes, quarters and movie stubs. There was a tie which the MC broke by asking the audience to cheer and picking the contestant who received the most noise. The lone girl walked away with the tickets and I picked up some insight into "street marketing" techniques.

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- October 24, 2005 12:36 PM // Bay Area , Film