Devi Brown Update I

So, as a first step, we e-mailed out previews of "Devi Brown" to a couple of folks whose opinions I trust - filmmakers, film critic/curators, actors and acquaintances. At this stage, we weren't looking for sugarcoating. If we were going to hear harsh words, we would rather get them from this audience than pats on the head from friends (and snickers elsewhere).

After a day or so of nervous pacing, the responses began coming in. We were suitably mortified - the words of praise were better than we'd hoped! And, without even asking for it, "Devi Brown" was accepted to its first festival! That's right: "Devi Brown" will play at the Third I South Asian Film Festival in San Francisco this November! Needless to say, we're chuffed. Ivan - you rock :-)

Interestingly enough - this acceptance also brings up a conundrum that I expect many filmmakers face these days. Would it just be easier to upload the damn thing to some video sharing site somewhere and take your chances at being an overnight sensation? Or is it more worthwhile touring the festival circuit? The latter takes time and some money - the festival entry fees are non-trivial and festivals are spread out in time and location. It's impossible to attend them all, particularly if you, like us, have fairly intense day jobs. On the other hand, you do get to interact with a dedicated audience of film-lovers and make contacts therein. When you upload to YouTube, you are automatically competing with millions and millions of other videos of all types - fratboys lighting their farts, cats sleeping, Mexican gang bang boasts, movie clips, politics, etc etc. Without some kind of online marketing strategy, it's easy to get lost in the tsunami. Bear with us as we try to navigate our baby through all of this.

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- August 3, 2007 9:13 AM // Devi Brown