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February 26, 2010

Ad Casting Requirement Fail

From Craigslist:

Nancy Hayes Casting is searching for 2 real Lipitor users for a SAG national commercial & print ad campaign.

Caucasian Male 50-65 (preferred age is 55-65)
Patient must currently be taking Lipitor brand name medication (non generic) for 1+ years
Patient must have had a heart attack

African American Male 50-65 (preferred age is 55-65)
Patient must currently be taking Lipitor brand name medication (non generic) for 1+ years
Patient cannot be taking any other cholesterol lowering medication

I am sure they must require proof of a) heart attack and b) Lipitor usage. Otherwise, expect lots of people to show up clutching their chests.

"You hear that, Elizabeth? I'm coming to join ya, honey!"

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- February 26, 2010 5:14 PM // Bay Area , Humour

February 23, 2010

Virj's Modeling Assignment

Last weekend, we went out to an elementary school in San Francisco's Excelsior district for a photoshoot featuring Virj and a couple of other kids or should I say modelettes? This was for Nohi Kids, a new boutique baby clothes store in the city featuring the output of Janel Jones, a local designer. Heidi, Virj's photographer, was clearly a natural in handling kids. She had four of her own, all boys. That certainly helped!

Here's a representative shot:

It was an overcast, cold day but that does not seem to have been a hindrance to either the subject or the photographer. Extracting useful shots is difficult with children, particularly extremely active ones like Virj. However, he was much more compliant this time around perhaps because we found an entire array of sidewalk chalk markers for him in the school playground. You don't see the chalk in his hand but his "art" is all over the school entrance pavement. At least until the latest bout of rain...

Virj's Afro gets him a lot of attention in the USA. During this shoot, for example, we heard several times about his "unique look." During our trip to Kolkata, on the other hand, such comments were scant. Rather, we received many polite and not so polite inquiries about when his haircut was coming next.

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- February 23, 2010 5:37 PM // Bay Area , Virj

February 14, 2010

"My Name Is Khan" US BO

is strong. From Variety:

At the specialty B.O., Fox Searchlight's Bollywood offering "My Name is Khan" scored the frame's highest per-screen average with $15,500, earning a total $1.9 million at 120 locations. "Khan" ranks as the biggest opening of a Bollywood film in the U.S.

The irony here is that a Bollywood film, opening on Valentine's Day in the USA, isn't actually only about love, pyaar or mohabbat. Rather, it's also about

a Muslim (Khan) who travels around the U.S. inspiring people.

Said character is said to suffer from Asperger's. But I am sure there's no resemblance to Forrest Gump anywhere.

Interestingly enough, of the recent Bollywood films to achieve major releases (via distribution deals with Fox Searchlight, amongst others), Chandni Chowk To China's total US gross is around $920K or so and Ghajini's would be a little under $2.5M. Looks like My Name Is Khan will do much better.

Update: A more recent tally for the weekend -

At the specialty B.O., Fox Searchlight saw big turnouts for its Oscar-nommed "Crazy Heart" with four-day estimates totaling $5 million at 1,005 locations. Distrib's "My Name is Khan" scored the highest opening for a Bollywood film in the U.S. with $2.3 million at 102 for a per-screen average of $18,958.


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- February 14, 2010 9:01 PM // Bollywood